20
%
Annual return generated by the world’s 100 best CEOs (source: Harvard Business Review, 2016)
15
years
Today’s average lifespan of large companies on S&P 500 Index, halved since the 1980s (30 years)
80
%
% of “millennials” relating their purchasing or recommendation decisions to a brand’s purpose, or reason to exist (source: Millennial Momentum study)
