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Issue 1, 2017

Using agile approaches for breakthrough product innovation

Companies expect their share of revenue from breakthrough, as opposed to incremental, innovation to double over the next five years, yet 88% of business leaders are dissatisfied with their current performances in this area. How can they improve? This article looks at how adopting agile alongside...
Technology & innovation management
Issue 1, 2017

Ecosystem innovation

While companies have embraced the opportunities offered by the concept of open innovation over the past 20 years, the overriding need for agility and responsiveness means this is no longer adequate to meet future challenges. In this article, the authors explain why companies need to focus on hyper-...
Technology & innovation management
Issue 2, 2016

Brand Purpose – the new strategic imperative

Digitalization is a game changer when it comes to brand, introducing new threats and opportunities that destroy or create brand value through accelerated product lifecycles, new styles of customer engagement, ongoing commoditization of products and changing employee/ employer relationships. The...
Issue 2, 2016

Tackling the Digital Hype – Executing digitally enabled...

Successfully implementing a business strategy is usually a lot more challenging than developing it. Advances in digital technology are frequently perceived as a “silver bullet”. However, digital can also expose a company’s inner contradictions, reveal hidden pockets of poor performance and even...
Digital problem solving
Issue 2, 2016

New Product Development – Organizing to identify customer...

Obtaining a deep understanding of B2B customer needs is central to any new product development process. In a complex customer relationship, fi nding the best way to organize and manage customer interaction is anything but simple, especially when the product is technically complex. Rather than...
Issue 2, 2016

Smart Cities – Turning challenge into opportunity

The 100 largest cities in the world produce 25% of the planet’s wealth. To succeed, more and more cities are going “Smart” in order to meet their biggest challenges and enrich the quality of their citizens’ lives. This unstoppable trend is driving double-digit growth in a trillion-dollar global...
Issue 2, 2015

Digital Pharma - Responding to Challenges and Opportunities...

Innovation has always been one of the foundations for success in the pharmaceutical industry. While the sector has been very good at developing innovation from scratch or incremental innovation of existing products, it now faces an ultimately different challenge ╨ dealing with disruptive innovation...
Healthcare & life sciences, Digital company transformation
Issue 1, 2012

“Mastering the complexity of a growing global footprint”

The real globalization of our footprint started in 1995, when the company was privatized and acquired by the Benetton family. This brought a new wave of enthusiasm and ambition.
Issue 2, 2010

How business leaders can care about the world – profitably

In today’s world the question of third-party interests is of increasing importance as companies leave their footprint around the globe in different societies. How and to what degree should executives allow for these externalities? This article explores how companies can address the issue of third-...
Issue 2, 2009

Putting patients at the center of a new biopharma business...

The pharmaceutical industry is suffering. Expiring patents, increasing demands from regulators and decreasing healthcare budgets are putting companies under pressure, and the industry has to walk a narrow tightrope between keeping profitability up and quickly developing attractive medications. As...