Assisting a global leading consumer-goods company with rebuilding the brand purpose of one of its major brands
Developing individual SBU strategies, cross-SBU processes, organizational set-up, and a new corporate governance model.
Overhauling the brand positioning for a global consumer goods company
Valuing the coffee-capsules market worldwide and assessing different investment opportunities
Identifying attractive markets and defining entry & internationalization strategies for a new premium mineral-water brand